Place Marketing and Experience of Place in A Virtual Environment: An Empirical Analysis of the Importance of Hedonic Meaning Publication details Part of: International Place Branding Yearbook 2011 (Palgrave Macmillan, 2011) Pages: 165–177 Year: 2011 Link: DOI: doi.org/10.1057/9780230343320_14 You are here: Home Publications Scientific chapter / article / conference article Place Marketing and Experience of Place in A Virtual Environment: An Empirical Analysis of the Importance of Hedonic Meaning