Place Marketing and Experience of Place in A Virtual Environment: An Empirical Analysis of the Importance of Hedonic Meaning

Publication details

• Part of: International Place Branding Yearbook 2011 (Palgrave Macmillan, 2011)
• Pages: 165–177–13
• Year: 2011
• Link:
  • DOI: doi.org/10.1057/9780230343320_14