International marketing via broadband networks - building the local network in a Norwegian region

To introduce the Tourism Information and Marketing system TIM in a geographical region, a number of steps have to be taken at the organizational and the technological level. Some strategic considerations and decisions are also necessary. This paper discusses these steps and decisions, based on our experiences from introducing TIM in the Norwegian region Troll Park, and on the strategic analyses we carry out nationally for further introduction of TIM in Norway.