How to validate a new MR tool? A case study in FMCG. Innovate - The best in innovation from around the world Ingvar Tjøstheim H. Sæther-Larsen Publication details Journal: Ukjent, Sunday 27. February 2005 Ingvar Tjøstheim Senior Research Scientist II You are here: Home Publications Scientific article How to validate a new MR tool? A case study in FMCG. Innovate – The best in innovation from around the world